1/10s | f3.5 | 27mm | In their infinite wisdom, the people at Heineken Experience have designed incredibly comfy space-age-esque chairs on which visitors jostle to lie down to go through 50 years worth of Heineken TV ads.

There is a reason why they call TV the idiot box. For starters, it dulls your brain and last time I checked, dull-brained is an euphemism you use to describe an idiot without the concomitant hard feelings from the person being described as such. It's like that phrase "see you next Tuesday" which you use on your lady boss who happens also to be a cunt.

The fact that TVs are boxy (though increasingly less so, thanks to brilliant industrial designers who seek to make TVs idiot flatpanels instead) just goes to prove my point... if I have one to start with. Bear with me; I've just spent the whole day watching TV shows.