Quantum physicist and author, Michio Kaku, writes about the Cave Man Principle in his book, Physics of the Future. He argues that modern humans, despite many advances, still think like our caveman ancestors. Whenever there is a conflict between modern technology and our innate preferences, technology loses out and is not fully adopted. Case in point: remote working (in the pre-pandemic world) did not take off because we prefer interacting with our fellow humans in the flesh.
Corollary to the Cave Man Principle… there will be a premium placed on gossip, social networking, and entertainment.Michio Kaku, Physics of the Future
With an estimated 800 million monthly active users, TikTok has found the secret sauce that appeals to our primitive caveman brain.
I’m not a car guy. When I got the Tesla Model S (with the wife’s permission), it was out of my love for tech, and my genuine belief in the environmental ethos of zero-emission electric cars. The love affair started the moment Elon Musk unveiled the Model X. I fell for the car hook, line and sinker when Elon (yes, we’re on first name basis in a parallel simulated universe) promised autonomous driving capabilities.
The Model X was love at first sight. Alas, a car is a financial liability and the Model X, with the then base price of around £95,000, was the epitome of financial folly. So I settled for a modest Model S with a 75 kWh battery pack.
Restarting a blog in the age of TikTok is akin to driving a gas guzzler in the age of Tesla. I love Tesla and tech but unfortunately, I can articulate my thoughts better in words than in 60-second videos. Also, I can’t dance, let alone do a TikTok dance challenge. Long form complete thought is how I (rock and) roll.