Quantum physicist and author, Michio Kaku, writes about the Cave Man Principle in his book, Physics of the Future. He argues that modern humans, despite many advances, still think like our caveman ancestors. Whenever there is a conflict between modern technology and our innate preferences, technology loses out and is not fully adopted. Case in point: remote working (in the pre-pandemic world) did not take off because we prefer interacting with our fellow humans in the flesh.
Corollary to the Cave Man Principle… there will be a premium placed on gossip, social networking, and entertainment.Michio Kaku, Physics of the Future
With an estimated 800 million monthly active users, TikTok has found the secret sauce that appeals to our primitive caveman brain.Continue reading